Promptness really counts, in all kinds of direct marketing related activities…

“Being prompt is what matters the most in direct marketing”, says a sales guy working with Appco Group Malaysia. He explains, “For example, we interact with people regularly and in the course of these interactions we ought to give utmost importance to promptness. We need to be prompt in understanding and addressing their needs. Then only would they be satisfied”.

Direct Marketing companies now show much interest in supporting humanitarian activities.

This is not just the trend in the US, this happens worldwide. A marketing guy working with Appco Group US says, “For us, it’s something very important. Today almost all direct sales companies contribute towards humanitarian causes and this is now a global phenomenon”.

Most direct marketing companies in the US make it a point to do a considerable amount of work in the charities sector…

A sales guy working with Enza Marketing, on his recent visit to the US, was impressed when he found most companies there contributing to the charities sector in a big way. That it was a service mentality and not the profit motive that inspired them too impressed him.

Social Media is an area that needs to be explored more to know about its full potentials would be playing an important role in marketing.

Most leading marketing companies these days are determined to make the most of this new medium. Companies like Enigma Marketing Ltd. understand that this potential medium, which now touches all aspects of our day-to-day lives, could help them carry out their marketing ventures in a more effective manner.